What is GEO (Generative Engine Optimization)?

GEO is the practice of optimizing web content so it is discovered, understood, and cited by AI answer engines like ChatGPT, Gemini, and Perplexity. It extends traditional SEO with structured data, clear factual phrasing, and citation-friendly formatting.

How is GEO different from SEO?

SEO targets ranking on search engine result pages. GEO targets being retrieved and quoted by generative AI systems. Both rely on crawlability and clean structure, but GEO emphasizes answerable content blocks, factual accuracy, and machine-readable schema.

Is GEO Optimizer free to use?

Yes. GEO Optimizer runs a free audit of any public URL and returns score breakdowns plus prioritized fixes.

Which AI search engines does it analyze for?

The audit checks visibility signals relevant to ChatGPT, Google Gemini, Perplexity, and similar large-language-model-driven answer engines, as well as traditional Google local search.

Terms of Service

Last updated: May 2025

1. Acceptance of Terms

By accessing or using GEO Optimizer ("the tool", "the service"), you agree to be bound by these Terms of Service. If you do not agree, please do not use the tool.

2. Description of Service

GEO Optimizer is a free, open-source web tool that audits publicly accessible URLs for Generative Engine Optimization (GEO) and SEO signals, and returns scored results with recommended fixes. The tool is provided "as is" without any guarantees of accuracy, completeness, or fitness for a particular purpose.

3. Acceptable Use

You agree not to:

Submit URLs that you do not own or have permission to audit.
Use the tool to scan private, internal, or unauthorized resources.
Attempt to overwhelm or abuse the service with automated requests.
Use scan results to harm, defame, or misrepresent any third party.

4. Disclaimer of Warranties

GEO Optimizer is provided free of charge and "as is". We make no warranties, express or implied, regarding accuracy, reliability, or suitability of the audit results. Audit recommendations are informational only and do not constitute professional SEO advice.

5. Limitation of Liability

To the fullest extent permitted by law, GEO Optimizer and its contributors shall not be liable for any indirect, incidental, special, or consequential damages arising from the use or inability to use the service.

6. Changes to the Service

We reserve the right to modify, suspend, or discontinue the service at any time without notice. We may also update these terms; continued use constitutes acceptance of updated terms.

7. Open Source

GEO Optimizer is open source. The source code is available under its respective license on GitHub.

8. Contact

For questions about these terms, please contact us.