What is GEO (Generative Engine Optimization)?

GEO is the practice of optimizing web content so it is discovered, understood, and cited by AI answer engines like ChatGPT, Gemini, and Perplexity. It extends traditional SEO with structured data, clear factual phrasing, and citation-friendly formatting.

How is GEO different from SEO?

SEO targets ranking on search engine result pages. GEO targets being retrieved and quoted by generative AI systems. Both rely on crawlability and clean structure, but GEO emphasizes answerable content blocks, factual accuracy, and machine-readable schema.

Is GEO Optimizer free to use?

Yes. GEO Optimizer runs a free audit of any public URL and returns score breakdowns plus prioritized fixes.

Which AI search engines does it analyze for?

The audit checks visibility signals relevant to ChatGPT, Google Gemini, Perplexity, and similar large-language-model-driven answer engines, as well as traditional Google local search.

Privacy Policy

Last updated: May 2025

1. Overview

GEO Optimizer ("we", "our", "the tool") is a free, open-source web application. This policy explains what information is collected when you use GEO Optimizer and how it is used.

2. Information We Collect

URLs you submit — When you submit a URL for auditing, that URL is sent to our backend to perform the scan. It may be temporarily stored as part of the scan result.
Scan results — Audit results are stored server-side and accessible via a unique scan ID in the URL. We do not associate scan results with personal identity.
Server logs — Standard HTTP access logs (IP address, user agent, timestamp) may be collected by our hosting provider (Vercel) for operational purposes.

3. Information We Do Not Collect

We do not require account registration or collect personal information.
We do not use tracking cookies or third-party analytics by default.
We do not sell or share data with third parties for marketing purposes.

4. Third-Party Services

Scan fix recommendations are generated using third-party LLM APIs (e.g., Groq, OpenAI). The content of audited pages may be sent to these APIs to generate recommendations. Please review the respective privacy policies of these services. GEO Optimizer is hosted on Vercel, whose privacy policy applies to infrastructure-level data.

5. Data Retention

Scan results are retained for a limited period to allow you to revisit a scan via its unique URL. We reserve the right to delete scan results at any time.

6. Changes to This Policy

We may update this policy from time to time. Continued use of the tool after changes constitutes acceptance of the updated policy.

7. Contact

If you have questions about this policy, please contact us.