How is GEO different from SEO?

SEO targets ranking on search engine result pages. GEO targets being retrieved and quoted by generative AI systems. Both rely on crawlability and clean structure, but GEO emphasizes answerable content blocks, factual accuracy, and machine-readable schema.

Is GEO Optimizer free to use?

Yes. GEO Optimizer runs a free audit of any public URL and returns score breakdowns plus prioritized fixes.

Which AI search engines does it analyze for?

The audit checks visibility signals relevant to ChatGPT, Google Gemini, Perplexity, and similar large-language-model-driven answer engines, as well as traditional Google local search.

About GEO Optimizer — GEO Optimizer

Q: What is GEO (Generative Engine Optimization)?

GEO is the practice of optimizing web content so it is discovered, understood, and cited by AI answer engines like ChatGPT, Gemini, and Perplexity. It extends traditional SEO with structured data, clear factual phrasing, and citation-friendly formatting.

What is GEO Optimizer?

GEO Optimizer is a free web application that audits any public URL and returns a detailed score across Generative Engine Optimization (GEO) and traditional SEO signals. It tells you how visible your pages are to AI-powered answer engines — ChatGPT, Google Gemini, Perplexity — and to traditional Google local search, then gives you prioritized fixes you can act on immediately.

What is GEO?

Generative Engine Optimization is the practice of structuring web content so it is discovered, understood, and cited by large-language-model (LLM) answer engines. While traditional SEO focuses on ranking in blue-link results, GEO focuses on being retrieved and quoted in AI-generated answers. This requires clear factual prose, machine-readable structured data, citation-friendly formatting, and strong trust signals.

What does the audit check?

Crawlability — robots.txt, sitemap, status codes, and rendering
AI crawler access — GPTBot, Google-Extended, PerplexityBot, ClaudeBot rules
LLMs.txt — presence of the emerging LLM guidance file standard
Structured data — schema.org JSON-LD types and completeness
Content clarity — readability, factual density, answer blocks
Extractability — clean HTML, headings, and prose structure
Trust signals — About, Contact, Privacy, Terms pages and social links

Who built it?

GEO Optimizer is an open-source project. The source code is available on GitHub. Contributions, bug reports, and feature requests are welcome.